Reference no: EM134043391 , Length: Word Count:1000
Research Project/Practicum
Topic - The Impact of Relationship Marketing on Customer Retention at Bank of Saint Lucia
Reflective Journal #1
Objectives:
Knowledge/Cognitive
Students should be able to:
Analyze relevant literature for selected management or organizational practice, policy or
procedure that is being explored.
Evaluate issues based on findings from research methodology.
Skill/Psychomotor
Connect course concepts with real world experience
Attitude/Affective
Appreciate the relationship between theory and practice in research
Students should be able to:
1. For this assignment, you are asked to write a reflection on your experience of deciding on the topic on which you are planning to base your research study.
2. You are to follow Gibb's Reflective Cycle as your guide in laying out your reflection.
(You can find diagrams, explanations, and guidance on Gibbs Reflective Cycle on the internet.
3. Pay careful attention to the rubric provided with the assignment, which will be used to grade your work.
Clarity in Description of Experience/Feelings
The extent to which:
The language is clear and expressive.
The reader can create a mental picture of the situation being described.
Abstract concepts are explained accurately/Makes sense to the reader.
Relevance
The extent to which:
The student seeing the experience being reflected upon as:
meaningful to self
connected to course goals
connected to concepts in literature
Analysis The extent to which:
The reflection:
moves beyond simple description of the experience
contributed to student's understanding of self
contributed to student's understanding of others
contributed to the student's understanding of course concepts
shares what sense the student made of the experience
suggests an alternative action based on challenges experienced
uses relevant literature
Interconnections
The extent to which:
The reflection demonstrates direct connections between the experience and material from other courses.