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Business Communication Assessment - Individual Essay
Assessment Task: Essay
Write a persuasive academic essay on one of three given topics related to communication. The essay will be written in accordance with the guidelines for writing academic essays at ALS Essay Writing Handbook.
Write an argumentative essay on one of the topics below: Topic- Social Media is a Positive influence on internal and external business communication`.
Attachment:- Assignment Files.rar
Words: 1000. Referencing style- Harvard. Topic- Social Media is a Positive influence on internal and external business communication` Use the Reference I have given in the attachment. Please look at the Samples as well. Your essay must include: At least five reference sources including the text book, none of which are internet sources, e.g. websites. Correct argumentative essay structure. Refer to the Academic Learning Skills handout on Essay Communication for Business and the Professions, Strategies and Skills, 5th ed., Pearson Education, Harvard referencing for any sources you use. Refer to the Academic Learning Skills handout on Referencing.
ASSESSMENT SUBMISSION: This assignment should be submitted online in Moodle. The assignment MUST be submitted electronically in Microsoft Word format. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Word. GENERAL NOTES FOR ASSIGNMENTS [NOT APPLICABLE FOR THIS ASSESSMENT] Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.
We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised. Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length. Research /20 Thorough research is indicated. Professional use of sources to support ideas, well integrated, sources are credible. Very minor, if any, weaknesses with paraphrasing or integration/application.
Information / Content /20 Professional work. Essay is very coherent and flows well; topic is addressed thoroughly; analyses in great depth. Very minor, if any, inconsistencies and weaknesses with flow. Structure /20 Topic, concepts are clearly outlined in introduction. Material in body is logically and clearly sequenced; very minor, if any, weaknesses. Conclusion effectively summarises essay; with recommendations and clear links to introduction.
Language/ Presentation /20 Professional standard of writing; no errors in punctuation, grammar and spelling. Referencing /20 Professional level of referencing and acknowledgment; no errors of style evident. Thorough and consistent reference list and all references listed. Interpretation of the feedback received. Clearly and accurately describes and interprets the feedback given both written, in the essay and through the rubric. Self-disclosure Seeks to understand the feedback by examining openly your own experiences in the past as they relate to the topic, to illustrate points you are making. Strategies to use the feedback in the future Synthesize, the feedback and their reflection upon it to develop strategies to improve their essay writing in the future. Writing Skills - Cohesiveness, articulation of thoughts, evidences of work, presentation, spelling or grammar errors. GENERAL NOTES FOR ASSIGNMENTS - Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.
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