Write a discussion on pricing strategies

Reference no: EM132205735

Question - "Price" is another element of the marketing mix. It's a marketing tool, just like product development and promotion. Price is a major influence on a consumer making a purchase decision -- and not just the "lowest price." Go shopping or look through some ads. Find and explain examples of at least three of the pricing strategies discussed in this week's chapters on pricing, for example, high/low, bundle, captive, promotional, or any of the others.

Write a 200 words discussion on the above, APA format referencing.

Reference no: EM132205735

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