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Write a blog post which helps research your company

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Reference no: EM132190637

Question: You need to research the web site of a company you are thinking of using for your assessment.

You should look at two comparable competitors and benchmark your chosen web site against them.

Who do you think the web site is targeting, consider the market segmentation? This information should help you define two or three possible relevant personas.

Choose two possible customer journeys and critically identify some of the important touch points

Write a blog of 500-600 words. Make sure you include links to resources you think useful for your competitor analysis and customer analysis (including other blog posts, youtube videos and services such as Alexa, similarweb and Followerwonk).

Critical thinking and the application of academic theory are valued.

The mark scheme is in the rubric. The intention is that you write a blog post which helps research your company for the Company background.

Reference no: EM132190637

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