Working in both liquid and powdered juice category

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A company of packaged foods is offering powdered juices in thissummer in an environment where there are a number of successfuljuice brands are already working in both liquid and powdered juice category.”

Do you think such offering will create an impact and also suggest asuitable positioning statement which could help brand create animpact? Support the statement with solid reasons.

Reference no: EM13331686

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