Correct citation of key resources and evidence 20 % Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence Demonstrates use of high-quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence

Resembles a recall or summary of key ideas. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Analysis and evaluation do not reflect expert judgement, intellectual independence, rigor and adaptability. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Identify logical flaws. Questions viewpoints of experts. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. Viewpoint of experts are subject to questioning. Analysis and evaluation reflect growing judgement, intellectual independence, rigor and adaptability.

Evaluation and Justification of Information provided to client 20 % Limited understanding of key concepts required to support discussion Confuses logic and emotion. Information taken from reliable sources but without a coherent analysis or synthesis. Viewpoints of experts are taken as fact with little questioning.

Understands the impact of financial, social, political, environmental issues on the business. Demonstrates commercial awareness of product development/service provision. Understands the business. Can prepare and presents business cases/proposals. Evaluates the impact of financial, social, political, environmental issues on the business; and where relevant, as they relate to different countries where the business may operate. Demonstrates commercial awareness of product development/service provision and cost relationships. Understands the business and its risks. Can prepare and presents business cases/proposals. Demonstrates cultural sensitivity. Analyses the impact of financial, social, political, environmental issues on the business; and where relevant, as they relate to different countries where the business may operate. Critically demonstrates commercial awareness of product development/service provision and cost relationships.

Application of knowledge to practise while providing appropriate advice to clients 30 % Limited understanding of the internal and external business environment. Lacks a global perspective for potential market and trends. Uses a limited range of information as the basis of recommended practice. Understands the internal and external business environment including commercial context and market forces. Understands local and global markets/trends. Accesses relevant information. Adequately utilises information from a variety of sources. Gathers/utilises competitor knowledge.

Information, arguments and evidence are very well presented, the presentation is logical, clear and well supported by evidence. Engages the audience, demonstrates cultural sensitivity. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity Carefully and well prepared presentations aids are used. Effective use of diverse presentation aids, including graphics and multi-media.

Effective communication while giving advices to client 10 % Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. No effort is made to keep audience engaged, audience cannot follow the line of reasoning. Little use of presentation aids, or the presentation aids and material used are irrelevant. Information, arguments and evidence are presented in a way that is not always clear and logical. Attempts are made to keep the audience engaged, but not always successful. Line of reasoning is often difficult to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. The audience is mostly engaged, line of reasoning is easy to follow. Effective use of presentation aids. Presentation aids are used more for effect than relevance.

Distinction 75-84 (Advanced) High Distinction 85-100 (Exceptional) Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. Viewpoint of experts are subject to questioning. Analysis and evaluation reflect growing judgement, Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Information is taken from sources with a high level of interpretation/evaluation to develop a

Assessment Attributes Fail 0-49 (Unacceptable) Pass 50-64 (Functional) Credit 65-74 (Proficient) Evaluation of information selected to support the case study 20 % Limited understanding of key concepts required to support the case study. Confuses logic and emotion. Information taken from reliable sources but without a coherent analysis or synthesis. Viewpoints of experts are taken as fact with little questioning. Resembles a recall or summary of key ideas. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Analysis and evaluation do not reflect expert judgement, intellectual independence, rigor and adaptability. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Identify logical flaws. Questions viewpoints of experts.