Why we should continue advertising

Reference no: EM13295321

You have been hired as the advertising manager for the Rollins tool company. In your dirt meeting with mr. Rollins, he says "advertising is a waste of money. We've been advertising for six-months now and sales have not increased. Tell me why we should continue advertising?" How would you answer mr. Rollins? Give reasons and not self-serving comments your job is on the line.

Reference no: EM13295321

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