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Why was the anacin ad campaign so successful

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1. According to the documentary Sell and Spin, on average how many ads are we exposed to daily? Do you think this is a problem? Why or why not?

2. What is the first mass medium conquered by advertisers? Why was this medium important or popular with advertiser?

3. Who was the first to use illustrations in advertising? Why did he/she do this advertising?

4. Who was considered the "father" of advertising? Why did he revolutionize the industry?

5. Why was the Anacin ad campaign so successful?

6. What are three advertising practices, that you saw in Sell and Spin, that are either obsolete or becoming obsolete? Why did these techniques not stand the test of time?

7. When did opinion research start? Who started it?

8. In the 90s, Taco Bell needed a successful ad to better grab customers' attention. Describe what type of ad campaign revived the company's marketing. What did they do? Why did it work?

9. How has advertising during political campaigns changed?

10. Based on what you watched, do you think it's easier to advertise and grab customers' attention now or in the past before smartphones, social media etc.? Why?

Reference no: EM133269062

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