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Assignment
This is a marketing question and please number the answer according to the question.
1. in your own words, discuss the integrated marketing communications concept. Explain what its emphasis on "Consistent" and "complete" message implies with respect to promotion blends.
2. If a marketing manager uses the task method to budget for Marketing promotions, are competitors promotion spending levels ignored? Explain your thinking and give an example that supports your point of view.
3. What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategies?
4. Explain how compensation plan could developed to provide incentives for experienced sal4es people and yet make some provision for trainees who have not yet learned the job.
5. Indentify the strategy decisions a marketing manager must make in the advertising arena.
6. Discuss the relation of advertising objectives to marketing strategy planning and the kinds of advertising actually needed. Illustrate.
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