Why one type of the business is potentially so profitable

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The profitability of the leading cola syrup manufacturers, PepsiCo and Coca Cola, and of the bottlers in the cola business is different. PepsiCo and Coca Cola enjoy 81 operating profit as a percentage of sales; bottlers experience only 15 operating profit as a percentage of sales. Perform porters five analysis that explains why one type of these business is potentially so profitable relative to the other.

Reference no: EM13218899

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