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Why is product placement becoming a critical element

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Reference no: EM131643087

CONSUMER BEHAVIOR ASSIGNMENT

Create a comprehensive post with references, analyzing the impact of product placement on consumer culture by responding to the questions below. For background information, find these titles in an Internet search: First, explore how product placement in TV and the Movies impacts consumer behavior.

"TV Placements overtake Film" By Amy Johannes (2005)

"Hollywood's Blockbuster Role for Product Placement" By Ronald Grover (2009)

1. Why is product placement becoming a critical element for advertisers and marketers?
2. Conduct research to determine if the cost of product placement in TV and Movies is paying off in the long run.
3. Determine if one of your recent favorite movies or TV shows has impacted you and/ or your family as a consumer(s).

Reference no: EM131643087

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