Why is marketing so vital to a new business

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Why is marketing so vital to a new business?

What challenges do new businesses have when it comes to marketing that established businesses do not?

How would you recommend overcoming those challenges? (Make sure you cover all of the 4 Ps of Marketing in your answer.) Please provide at least one citation/reference to support your argument. Defend your argument in one to two substantive paragraphs.

Reference no: EM131012132

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