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1) Why is Keurig pursuing two versions of the Coffee Cup?
2) Should Keurig use a single K-cup for all markets or should it launch the Keurig-Cup in the at-home market and continue to use the K-cup in the commercial market?
3) What price for the brewer and for the portion pack (K-cup/Keurig-Cup) do you recommend? Under your pricing strategy, how profitable are coffee sales for Keurig? How do coffee profits affect the brewer price?
4) Analyze Keurig's marketing plan and launch strategy. Is the current plan sound? What suggestions would you offer?
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