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Why is good marketing so crucial to the success

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Reference no: EM132379655

Scarborough (2014) defines Marketing as "a process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers." He defines Guerrilla Marketing Strategies as "unconventional, low-cost, creative techniques - small companies can wring as much or more bang from their marketing bucks." 

  • Why is good marketing so crucial to the success of a small business?
  • What are some of the aspects of guerrilla marketing? Describe the steps in successful marketing practices for your small business and discuss why this technique is especially important for small businesses.

Reference no: EM132379655

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