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Why is cost-based price risky

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1 - Why is cost-based price risky? Cite your work.

2 - How can marketing research and database marketing help companies improve their marketing efforts? Cite your work.

Reference no: EM13977853

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What was the firms operating cash flow : The December 31, 2013, balance sheet of Schism, Inc., showed long-term debt of $1,430,000, $146,000 in the common stock account and $2,710,000 in the additional paid-in surplus account. The firm’s net capital spending for 2014 was $1,020,000, and the..
Why is cost-based price risky : Why is cost-based price risky? Cite your work. How can marketing research and database marketing help companies improve their marketing efforts? Cite your work.
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