Why he did not foresee for number of t-shirt stores

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Q. Israeli immigrant Shy Oogav thought he was living American dream on South Padre Island, Texas, back in 1993. Within a year of buying a T-shirt printing shop, he had been able to use initial profits to buy out his partner and repay bank. What he didn't foresee was that number of T-shirt stores in South Padre would jump from roughly 10 to 40 within two years. Now he laments, ‘Every day you have to compete with or shops,' and it is difficult to earn a profit. Explain why Mr.

Reference no: EM1369686

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