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Why does the marketing communicator needs to know the target

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Reference no: EM131642988

Problem

Many companies are adopting the Integrated Marketing communication concepts.

1. Discuss 2 major problem that this Marketing Communication philosophy is designed to remedy.

2. Why does the Marketing Communicator needs to know the target market's readiness stage? Give an example of an ad targeting that stage.

Reference no: EM131642988

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