Why do service companies use rater scale

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Why do service companies use rater scale? Do RATER scale to evaluate your satisfaction with the services of the organization. You can define the scale as you see fit.

Does the service company have any method to measure the information on the RATER scale? Are they trying? Do you think their attempts are effective or what could they do to measure the information? If they don't seek out the information on the RATER scale, what do they look at?

Reference no: EM132440321

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