Why do people go to the movies

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Question: This is my first case analysis. I need some direction on how to begin such an analysis and how to answer the multiple questions accurately and directly, short and to the point. Thanks!

The Movie Exhibition Industry: 2015

1. Why do people go to the movies? What other options are there to satisfy the same want? How has this changed?

2. What is the trend in attendance at movie theaters? Why is this problematic? What explains this trend?

3. How does the rate of technological advancements help or hinder the theaters?

4. What determines profitability for exhibitors? Consider revenue components, expenses, and the controllability of these by managers. Are any conditions of revenues or expenses changing?

5. What is the trend in profitability? What explains this trend?

6. Do trends in the general environment and industry structure affect profits?

7. Are the recent exhibitor initiatives helping to change the profit picture for exhibitors? What types of business-level strategies can you identify for exhibitors?

8. What does consolidation in a domestic industry signal? How does consolidation influence global strategies? How are global strategies linked to value chain changes?

10. What are some strategic recommendations for exhibitors to consider?

11. What are the requirements for implementing your recommendations and what positive outcomes should be expected?

Reference no: EM131874247

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