Reference no: EM133868415 , Length: word count:3000

Creativity for Business

Assessment Brief

Introduction and Rationale

This assessment provides you with an opportunity to demonstrate your understanding of what creativity is and why it is important for organisations. It also allows you to show that you can conduct an interview, analyse and report on the data, and use this data to inform your arguments for why creativity is important in the workplace (with practical examples)

Word Bank for Creativity.
Innovation: which means to innovate.
Novelty: Some new and Unique's.
Originality: Original Idea
Imaginative
Entrepreneurial.
Solution driven
Creative problem solving
Vision: Business inspiration
Solving problem
Additional word bank
Word Bank for Creativity
Here are 10 synonyms for creativity commonly used in business contexts:
Innovation - introducing new ideas, methods, or products.
Ingenuity - cleverness and inventiveness in problem-solving.
Originality - the ability to think independently and come up with unique ideas.
Imagination - the ability to envision new possibilities or concepts.
Vision - strategic foresight or the ability to conceptualize future opportunities.
Inventiveness - talent for creating or designing new things.
Resourcefulness - ability to find quick and clever ways to overcome difficulties.
Entrepreneurial spirit - initiative and readiness to innovate or take risks.
Design thinking - a user-centred approach to innovation and problem-solving.
Strategic thinking - applying creative insight to long-term planning and decision-making.
Novelty -

The purpose of your report is to explain what creativity is, and why creativity is important to organisations. That is, why should organisations try to be creative and encourage creativity within their employees? What benefits would this bring to the organisation?

Assessment Guidance

Your report should cover the following:
Abstract
A summary of the report.
Your abstract is a short summary that gives readers a clear understanding of what your research is about. It should be written as one paragraph, using Times New Roman, font size 12, and double spacing and shall be italicized. The word count should be between 250 and 300 words.
You will start by introducing the topic and explaining why it is important, then clearly state the main aim or objective of the study.
After that, you should briefly describe the research methods you used, including how you collected and analysed your data. The next part should summarise the main findings or expected results.
Finally, the abstract should explain what your findings mean and why they are useful, either for theory, policy, or practical application.
Avoid using references, abbreviations, or technical terms that are not explained. The abstract should be clear and easy to understand on its own, as it often gives the first impression of your entire research.

Introduction

Introduce the topic and why it is important. That is, why the reader should be interested in reading the rest of the report. ‘Set the scene' and provide contextual and background information.

Literature Review
Defining creativity
Explain to the reader what creativity is. Provide a referenced definition. You may want to discuss how this definition is the same as, or different to, some of the many other definitions of creativity.

Provide arguments and counter arguments or debates on different perspectives of authors on the definition of creativity in Business.

See example below:
Literature Review
Definition of Creativity in Business (Define according to different authors, give definitions or perspectives and counter perspectives on the issues)
One common definition of creativity in business is that it means coming up with ideas that are both new and useful (Amabile, 1996). In this view, an idea is creative if it brings something original and helps solve business problems or improve performance. However, some experts say this definition focuses too much on usefulness and the situation. Runco and Jaeger (2012) believe that if we care too much about whether an idea is useful right now, we might ignore bold or unusual ideas that could be important in the future. This raises questions about who decides what is useful and how that decision is made.

Some other researchers see creativity as a process made up of different stages: preparation, incubation, illumination, and verification (Wallas, 1926; Sawyer, 2012). This idea is often used in business training and when teaching innovation as a business concept. Conversely, others say that focusing too much on the process can ignore what matters most in business-the result. In companies, the final outcome, like a new product, service, or strategy, is often more important than how it was created. Boden (2004) explains that people in business usually judge creativity by the results, not by the steps taken to get there.

By analysis the definition above, Creativity in business can be broadly perspectives to creativity defined as.... (Give your own definition) ........

(critical analysis) - subheadings

What the literature says: reasons why creativity is important for organisations (critical analysis)
This will be one of the biggest sections of your report, if not the biggest section. You are welcome to use subheadings within this section. Use this section to discuss some of the reasons why creativity is important for organisations (e.g. because it enables them to create new products/services). You do not have to discuss all the reasons why creativity is important: it is better to discuss fewer topics in more depth than discuss many topics with very little or no detail. Use good quality sources to reference your arguments (compare and contrast different viewpoints from authors, theories and real-world examples).
Subheadings in
Critical analysis: Subheading
Drivers of Creativity in Business
Technological advancement and innovations.
Competition (Ansoff Matrix, diversification)
Business growth and Profitability
Sustainability and ethical business practises (SDG, ESG, CSR)
Creativity as a Catalyst for Innovation and Change
Impact of creativity in successful business outcomes.
Look at success stories of business who have grown and expanded due to CFB. Look at practical examples like case report, charts, diagrams, other images and a few data to show business growth, expansion and profitability due to adopting creativity in business.
Top 10 Innovative Companies of the Last 10 Years
Apple
Renowned for its continuous innovation in consumer electronics, Apple has introduced groundbreaking products like the Vision Pro augmented-reality headset, maintaining its position at the forefront of technological advancement.
Microsoft
Under CEO Satya Nadella's leadership, Microsoft has embraced artificial intelligence, notably through initiatives like AI4Science, and has integrated AI capabilities into its Office suite and Azure cloud platform, driving significant growth.
Tesla
Tesla has revolutionized the automotive industry with its electric vehicles and autonomous driving technology, setting new benchmarks for innovation and sustainability.
Amazon
Amazon has transformed retail through its e-commerce platform and has become a leader in cloud computing with Amazon Web Services (AWS), continually innovating in logistics and customer service.
Alphabet (Google)
Alphabet has expanded beyond its search engine roots into areas like artificial intelligence, autonomous vehicles (Waymo), and healthcare technology, showcasing a broad spectrum of innovation.
Netflix
Netflix has disrupted the entertainment industry by pioneering streaming services and investing in original content, changing how audiences consume media.
Moderna
Moderna's rapid development of mRNA vaccines during the COVID-19 pandemic highlighted its innovative approach to biotechnology and vaccine development.
Samsung
Samsung has consistently led in consumer electronics innovation, particularly in smartphones and display technology, maintaining a strong global presence.
OpenAI
OpenAI has been at the forefront of artificial intelligence research and deployment, with developments like ChatGPT influencing various industries and applications.
These companies exemplify how innovation can drive growth, disrupt industries, and shape the future of business.

Importance of creativity for business organisations (Use quality references)

Research approach and Methods: your interview data (reasoned justification +/- of methods used)
Method (how you collected the data). You are expected to interview one person about creativity in the organisation they work in. This could include asking them about what creativity means to them, and why they think creativity is or is not important to their organisation. You could also ask for examples of creativity within their organisation. You can interview anyone who is working.

RESEARCH DESIGN AND METHODOLOGY

Introduction to research design and methodology.
The study employed a qualitative research design, in which qualitative data were collated and analysed separately before being integrated for interpretation (Guetterman et al., 2015).

Sampling:
The sample size for this report will focus on top management in one food and grocery store preferably TESCO. The sample will be the business consultants/ manager delegated to drive business integration and innovation in TESCO PLC.

Data Collection Methods and sources
Data will be collated using survey and interview. A well-constructed questionnaire will be administered to the ..... business consultants/ manager. These set of questions will address critical issues pertaining to how creativity, innovation, and digital disruptions drives TESCOs growth and business expansion. Data will also be collated using cases reports and case studies from innovative companies who have used creativity as a catalyst to drive business growth and development.

Data Analysis Techniques
Thematic analysis will be used to explain and interpret finds from collated data. (Check your assessment brief on how to conduct thematic analysis)

Data Analysis (Here apply your thematic analysis) See week 8 and 9 lecture and seminar material for step by step guide)
Data analysis - What your data says: your interview data (reasoned justification +/- of methods used)
Identify and explain the method of data analysis - Results (analyse your data and explain what the data revealed, connecting your findings from data to theories, providing adequate examples to interpret the data collected) Present evidence that support your argument from transcript in the appendices.

Conclusion (reflection - did you answer, why creativity is important in organisations?)
Remind the reader of the key points you made in your report. The conclusion for a report of this length would usually be approximately half a page.

References
Follow Bath Spa's referencing guidelines for your reference list. Pay particular attention to using only good quality sources.

Appendices
Appendix 1 - Interview script (Use also a questionnaire which is a set of specific questions directed to the subject matter)
Appendix 2 - Informed interview consent form
Appendix 3 - Interview plan
Appendix 4 - Ethics form

Your Interview

It is recommended that you record your interview (Use a questionnaire) with supporting statement are like jotting, transcribe it, and then use thematic analysis to analyse the data. You must ask your interviewee to provide their informed consent (Use the consent form) to be interviewed, and you should mention that you have done this in the Method subsection of your report. Please always remain professional when conducting the interview.

Interview question examples:

Q1. Why do you think creativity is important to an organisation?

Q2. How does your organisation encourage creativity?

Q3. How has creativity benefitted yourself and colleagues? Any examples you can think of i.e. risk and collaboration?

Q4. What benefits or detriment examples can you think of creativity brings to the workplace?

Notes

Your report will be capped at 40% if you submit it after the deadline, unless you have an extension. Extensions are granted only in the case of documented illness or other serious problems. Such extensions must be obtained before the submission date from Module Leader, and the work must be submitted by the agreed extension date. Work submitted up to one week late without an agreed extension will receive a maximum mark of 40%. Any coursework submitted more than one week late will not be marked and will receive a zero grade.
For all policies regarding the submission of your work please refer to the Programme and Student Handbooks available on VLE.

Harvard Referencing