Why are businesses interested in BOP markets

Reference no: EM13516751

1. Why are businesses interested in BOP markets?

2. What are some examples of products developed to profitably serve BOP markets?

3. What are some of the challenges of serving BOP markets?

4. In what ways might BOP markets be a source of innovation?

5. What are some examples of innovations derived from the BOP?

Reference no: EM13516751

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