Who do you think are the special k demographic

Reference no: EM131234273

The strains of modern living are encouraging more and more women to seek stress relieving activities such as yoga, meditation, massage, shiatsu and reflexology. ‘Spiritual spending' totals £670m per year in the UK whilst spa retreats and yoga holidays account for a further £20m. Marketers recognize that ‘well-being' is a major high street trend and have used yoga to sell such diverse products as insurance, beer, air freshener and weed killer. One advertising agency described yoga as a reliable medium through which advertisers can communicate with the ‘Special K demographic'. (Special K is a low-fat breakfast cereal manufactured by Kellogg.)

Questions

1 Who do you think are the ‘Special K demographic'?

2 Can you think of any instances of yoga being used to promote products?

Reference no: EM131234273

Questions Cloud

Can you suggest possible governmental policy approaches : Can you suggest possible governmental policy approaches in each case?

Positive and negative outcomes on multinationals : Free-floating currency can have positive and negative outcomes on multinationals and other stakeholders. Should global decision makers be able to manipulate currency rates?

Find the z-value or x for the values given in sheet q-two : Find the z-value or x for the values given in sheet Q2. What is the probability that a randomly selected customer spends less than $35 at this store? Find the dollar amount such that 75% of all customers spend no more than this amount.

What is the bond yield to call : Suppose a 10-year, 10 percent, semi annual coupon bond with a par value of $1000 is currently selling for $1,135.90, producing a yield to maturity (YTM) of 8 percent. However, the bond can be called after 5 years for a price of $1,025.

Who do you think are the special k demographic : Can you think of any instances of yoga being used to promote products?

Projected dividend for the coming year : The required return on this stock is 15 percent, and the stock currently sells for $50 per share. The projected dividend for the coming year is $. (Do not include the dollar sign ($). Round your answer to 2 decimal places. (e.g., 32.16))

Discuss an emerging trend or legal issues : Research, identify, and discuss an emerging trend or legal issues involving cyber law or Internet law. Examples could include but are not limited to the following topics: E-contracts and E-signatures

Management right to cashflows over firm a : If firm A owns 50% of firm B, Firm B owns 50% of firm A, and a management company owns 1% of both firm A and B, what are management's right to cashflows over firm A?

Identify any four abnormal demand curves : A normal demand curve is assumed to be downward sloping, identify any four abnormal(exceptional) demand curves

User Account

All Pages