Who are acxioms top customers

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Reference no: EM133954811

Assignment:

A data aggregator is an organization involved in compiling information from detailed databases on individuals and selling that information to others.

Data aggregators like Acxiom and (now defunct) Cambridge Analytica obtain data from public and private sources and store and process it in sophisticated ways. When you use your grocery card your data is sold to a data aggregator.

Who are Acxiom's top customers? Explore the Products and Acxiom's lines of business. Name three products and services Acxiom provides?
What kinds of data is Acxiom collecting to help its customers?
According to the Web site, what is Acxiom's privacy policy? Are you reassured by its policy? Review the US Online Advertising Privacy Policy. (Privacy Policy). Is it easy to opt-out? How?
Should there be laws that govern the types of data services that government agencies can buy from companies like Acxiom? Why or why not?

Compose a minimum 3 paragraph post that describes your understanding of Acxiom's data collection business. What have you learned about data aggregators from your research and reading the posted articles, use the questions above as your guide? Do your own research on the topic and share what you find. How is all this data that is being collected being used?

Reference no: EM133954811

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