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Which segment ofconsumer cares about csr

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Assignment: Which segment ofconsumer cares about CSR and which segment does not? Why? Explain

- Segment of consumers that care about CSR :

- Young well-educated, millennium group, age from 20-30, high awareness of social issues

-  Middle and High income customer care more about CSR brand.

- Segment of consumer that do not care about CSR:

- Seniors, older group of consumers

- price is more important that social issues

- Consumer from less developed countries.

Notes: - Please use find journal article from google scholar (strictly no book) that is downloadable.

- Please use at least 8 journal article to justify the above answers.

- Word count; 1000.

Reference no: EM132307144

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