Which of the two campaigns would you recommend launching

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Questions: Read the Gasoline Demand Case and answer the following questions. Your answers should provide clear and unambiguous recommendations. Please provide explanations for your answers and any outputs that you feel are needed to support your argument.

1. Calculate a 95% confidence interval for the average gasoline consumption of a household.

2. Calculate a 95% confidence interval for the average gasoline consumption of a household:
(a) in an urban area; (b) consisting of a young and single person.

3. Do you agree with the client executives' claim regarding the average household consumption for the two targeted segments (urban households and the young, single households)? Why or why not?

4. Assume both proposed advertising campaigns cost the same. If only one campaign is to be launched, which of the two campaigns would you recommend launching? Why?

5. You will not learn anything more about campaign costs before the recommendation deadline, but still have to provide an unambiguous and unconditional recommendation. What would be your recommendation to the client regarding whether or not to launch both campaigns simultaneously? Why?

Reference no: EM133550748

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