Which of the following is not associated with this cohort

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Reference no: EM131234176

The ‘baby-boomer' is the largest and fastest-growing market segment in all Western economies and for the next two or three decades will be a major purchaser of services. Which of the following is not associated with this cohort?

(a) They are often called GLAMS or The Graying Leisured Affluent Majority.

(b) The over-50s possess over 80% of the UK's wealth.

(d) In the US some are classified as SKINS - Spend the Kids' Inheritance ... Now.

Reference no: EM131234176

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