Which of the courses of action proposed at the end of case

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Reference no: EM133503650

Problem: Beleza Natural Case Decision Memo

Read the article: the Beleza Natural" case in your case pack.

1. Branding memo and, as such, MUST follow the Case Decision Memo format. Not following this format will result in a full letter grade deduction in your grade on the exam. (see case decision description file) As such, it can be a maximum of 2 pages (1 is better), and have a minimum of 4 exhibits, with the first being a SWOT analysis. Additional exhibits can include case material presented in a new way, as well as course tools we have learned over the course of the semester, and including this module.

2. Course tools, beyond the required SWOT analysis, might include (but are not limited to) the Why/How/What framework, a brand equity pyramid and laddering, a Brand Associations Map, Positioning Map, Adjacencies/ Ansoff's Matrix, Brand Architecture, and the Beleza Community structure/relationships.

3. You should use course tools and case content to address the challenges of Beleza Natural at the point of time in which the case was written, and using case information, and critical analysis, course tools.

Beleza Natural, Marketing Strategies for Empowering Social Change

For your CDM (Case Decision Memo ), take the role of Leila Velez as she grapples with--of all the courses of action she might pursue-- which should she pursue now, and given the unique structure of her wildly successful brand. (2-3 max)

Question 1. Which of the 7 courses of action proposed at the end of the case would you choose to pursue NOW (you can choose more than one, but should fully support the option(s) you choose) and why.

Question 2. Support each of your recommendations with a combination of case information and course tools. Include a SWOT analysis as one of your exhibits.

Question 3. In making your recommendation(s), first consider the Job to Be Done, as well as both "Why" Beleza is in business, and "How" they create value. Consider that both employees

Reference no: EM133503650

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