Reference no: EM13853592
1. According Harvard business professor Michael Porter, which of the following is NOT a viable strategy to achieve competitive advantage?
Select one: a. Differentiation b. Focus c. Imitation d. Cost Leadership
2. According to Maslow, which need is the highest human motivational priority?
Select one: a. Companionship b. Survival c. Prestige d. Self-fulfilment
3. Consumers recognize they have a need when:
Select one: a. they become aware of a difference between their actual state and their desired state. b. When we convince them they have a need for our product. c. When they max out all of their credit cards. d. They are content with their actual state.
4. Fill in the blank: Marketing is an approach to business that starts with the __________ and works backwards.
Select one: a. Competition b. CEO c. Customer d. Shareholders
5. Population characteristics such as age and income are referred to as:
Select one: a. Psychographics b. Demographics c. Geographics d. Analytics
6. The market is largest and competition is highest at what point in a product's lifecycle?
Select one: a. Red zone b. Introduction c. Growth d. Maturity
7. How does increased satisfaction affect a customer's sensitivity to price changes?
Select one: a. Decreases sensitivity b. Has no effect c. Increases sensitivity
8. Where do we start when developing marketing plan?
Select one: a. Understanding our products and services b. Reviewing our financial statements c. Developing an advertising campaign d. Understanding our mission, vision and goals
9. Which of the following accurately represents the sequence of steps in the consumer decision process? Select one:
a. Pre-purchase evaluation, purchase, consumption, post-purchase evaluation (reflection), need and search. b. Telemarketer phone call, irritation, anger and hostility c. Need, search, pre-purchase evaluation, purchase, consumption and post-purchase evaluation (reflection). d. Product, price, placement and promotion
10. Which of the following is NOT part of the marketing plan?
Select one: a. Situation analysis b. Balance Sheet c. Customer analysis d. Competitor analysis
What is the opportunity cost of the second DVD
: Sage has $80 to spend this month on CDs and/or DVDs. A CD costs $10 and a DVD costs $20. What is the opportunity cost of the second DVD? Indicate on your graph the combination point showing Jane consuming 8 CDs and 4 DVDs (label it A). What can you s..
|
According to the law of comparative advantage
: What is your opinion of this economics course? Did it meet your expectations? What suggestions can you offer for improvement of this course for future students? Is there a downside to the global economy evolving to be based completely and wholly on t..
|
Strategy to be a sub game-perfect nash equilibrium
: Suppose an industry consists of 2 firms that compete by choosing quantities simultaneously in each period t = 1, 2, 3,...... (in other words, the two firms play infinitely repeated Cournot game). Inverse demand in the industry is given by the linear ..
|
What is meant in the air detective tip by
: What is meant in the Air Detective Tip by, "Turbines have a memory?" How does that relate to an investigation?
|
Which need is the highest human motivational priority
: According Harvard business professor Michael Porter, which of the following is NOT a viable strategy to achieve competitive advantage? According to Maslow, which need is the highest human motivational priority? The market is largest and competition i..
|
Money creation and open market operations
: Briefly explain in words how the “money multiplier” is supposed to work. As we discussed in class, the Fed has not used money supply targets as a basis for open market operations since the early 1980s. What does the Fed use as a target instead? What ..
|
What is a meaningful life
: What is a "meaningful life"? Is it a life marked by great achievements, by the accumulation of great wealth, by fame? Or is a meaningful life more complicated than the actions we take, the jobs we do, the opinions of others, and even the money we ear..
|
Money definitions
: Money Definitions. To answer the following questions, refer to the money definitions and relationships 1: Total currency = (currency in circulation) + (vault cash) 2. Total reserves = (vault cash) + (reserve deposits) 3. Monetary Base (MB) = (currenc..
|
Debated areas in economics is balancing the budget
: One of the most debated areas in economics is balancing the budget. The major contention is on the timing of the policy. If the government were to operate under a strict balanced-budget rule, what do you think would it have to do in a recession? Shou..
|