Which factor influencing the ipads rate of diffusion

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Reference no: EM131617141

1. When Apple first introduced the iPad, many consumers were confused as to what its benefits were and why it was needed in conjunction with other products like smartphones and laptop computers. Consumers were just not sure what the iPad did better than other existing products. Their reaction demonstrates a possible deficit in which factor influencing the iPad's rate of diffusion?

Risk

Compatibility

Complexity

Adoptability

Relative Advantage

2. Oreo is considering adding a new "Cookies and Milk" flavor to their line. However, before Oreo proceeds any further in the new product planning process they must consider several factors. During this stage Oreo will ask itself whether or not it has enough resources and/or the right technology to proceed, and whether or not they have a thorough understanding of the industry. This process is known as:

Funneling

Prototype development

Concept testing

Business Analysis

Feasibility screening

Reference no: EM131617141

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