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The makers of Tylenol pain reliever do a lot of advertising and have loyal customers. In contrast, the makers of generic acetaminophen do no advertising, and their customers shop only for the lowest price. Assume that the marginal costs of Tylenol and generic acetaminophen are the same and constant.
a. Draw a diagram showing Tylenol's demand, marginal-revenue, and marginal-cost curves. Label Tylenol's price and markup over marginal cost.
b. Repeat part (a) for a producer of generic acetaminophen. How do the diagrams differ? Which company has the bigger markup? Explain.
c. Which company has the bidder incentive for careful quality control? Why?
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There was not a needy person among them, for as many as owned lands or houses sold them and brought the proceeds of what was sold. They laid it at the apostles’ feet, and it was distributed to each as any had need
The Australian dollar has appreciated strongly over the past decade, leading to increased concerns over the impacts of the high exchange rate on trade-exposed sectors of the economy".
What are the most important things to consider when making a pricing decision for a good whose demand as well as is elastic.
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