Reference no: EM133480592

Questions

1. Which aspect of the 4E framework is aimed at action, the potential for a relationship, and possibly even loyalty and commitment?

engage
experience
educate
excite

2. According to the "Social Media Addiction - How It Changes Your Brain" video, what is true about mimetic desire?

Mimetic desire only impacts positively.
Mimetic desire is a process where we adopt another person's desires as our own.
The mimetic landscape of social media is solely made up of internal mediators.
Internal mimetic desire makes people keep up with very successful people.

3. According to the "Why Do You Check Your Phone 150 Times a Day?" video, what is the attention economy?

Consumers have less accessibility to information on their phone.
Consumers can make conscious choices.
Consumers' attention can be more easily manipulated and steered than traditional economy.
Consumer has full control of where they can pay attention to.

4. What is NOT a benefit of the mobile first strategy?

It helps business to offer an impressive experience to users.
It can boost the companies' conversion rate.
It can boost rank on search engine results page (SERP).
It allows businesses to start the design from the hardest one.

5. Netflix invented the 'Netflix Socks' to help their consumers to avoid unwanted spoilers or confusion with waking up after binge-watching, then falling asleep. They learned this information from conversations with consumers. This is an example of utilizing _________________.

SEM
SEO
Social listening
Responsive design