What you think the business primary marketing failure

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Reference no: EM133498418 , Length: word count:600

ASSIGNMENT - Marketing Principles And Recommendations

Principles and Concepts of Marketing assignment, due this week. You should have already selected your business and completed Slides 1 and 2 of the required PowerPoint template: The Business and the Failure. If you have not started yet, review the assignment preparation activity.

Two slides: Marketing Principles and Recommendations.

• Review the instructions to understand the expectations and budget your time accordingly.
• Use the Week 7 Assignment: Principles and Concepts of Marketing Template.

ASSIGNMENT: THE BUSINESS AND THE FAILURE.

Now you're ready to get started on the first two slides of the assignment.
In this assignment, you will create an original analysis and PowerPoint presentation containing a minimum of four slides describing a marketing failure. Choose one of the following brand/product failures: Crystal Pepsi, Microsoft Zune, Heinz EZ Squirt Colored Ketchup, or Friendster.
For additional help with Slides 1 and 2 of the Week 7 assignment template:
• Review Chapters 1, 2, 7, and 8 in your textbook.
• Review Growth Marketing Foundations: Failure and Maintaining a Positive Outlook.
• Review Brand Leadership: What Does It Take?

Slide 1
For Slide 1:
• Decide which of the four business options provided you want to assess in this assignment.
• Fill in the Required Student items on Slide 1.
• If you want, you can change the slide theme and color, and add slide transitions and animations (these are not required, but make for a nicer presentation).
• If you want, you can add pictures or clipart featuring the business logo, business product, and so forth (these are not required, but make for a nicer presentation).

Slide 2
For Slide 2:
• Examine the business, use the material provided on your business and then complete an Internet search and read what different marketing analyses have written about your business and its failures.
• Determine exactly what you think the business primary marketing failure was using the skills you have learned in this course.
• Assess why you believe the primary failure happened.
• Provide at least one full sentence for each different reason.

Reference no: EM133498418

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