What you know about transaction cost economics

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Question 1: Disney recently launched its own streaming services (Disney+ and ESPN+). Prior to having in-house streaming, Disney was forced to partner with other services (Netflix, Hulu, Apple TV+, YouTube TV, etc.) to get its content to consumers via a streaming service. Using what you know about transaction cost economics discuss the decision Disney made by launching these services and whether you think they made the correct choice?

Question 2: In 1992, Disney opened Euro Disney (now called Disneyland Paris) and immediately it was a failure. At the time of opening, Disney had parks in the United States (California 1955; Florida 1971) and Japan (Toyoko, 1983). Leveraging the CAGE framework, please evaluate the decision to open a park in Paris. Euro Disney was widely considered a failure for the company as

discussed in a brief article here Continuing with the CAGE framework, please provide a recommendation for a European location that might have been better suited for expansion.

Reference no: EM133336762

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