What would you do if you were heinz and why

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Reference no: EM133453116

Case Study: Heinz's wife was dying because of a special kind of cancer. There was only one medicine that the doctors thought might cure her, but it was an advanced formula that a pharmaceutical company had recently discovered. This drug was extremely costly to produce due to high-cost equipment and singular production techniques. On top of that, the company was selling the drug at a price tenfold the production costs.

Heinz went to everyone he knew to borrow money but he could only collect half of what the drug costs. He sought an audience with the CEO of the pharmaceutical company, told him that his wife was dying and begged him to sell the drug cheaper or allowed him to defer the payment. But the CEO refused. He couldn't make any exception as they had spent massive funds in the research and equipment, and turning in a profit was the top priority for the company.

Questions:

Heinz was devastated, and at wit's end about what he should do next.

Think about this. What would you do if you were Heinz and WHY?

Reference no: EM133453116

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