User Account

All Pages

What would grab the customers attention and why

Assignment Help Other Subject
Reference no: EM131833797

Select one brand from the following:

1 - Hewlett Packard

2 - Subway

1. Target Customers/Users

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did.
Age Bracket: 
Gender: 
Income Bracket:
Education Level: 
Lifestyles: 
Psychographics: 
Values:
Other items you would segment up on: 

How could/does the company reach its customers/users? What methods and media might and/or doesthe company use to reach the customers/users? Make sure you list the media type and why you think it will reach the customers.

What would grab the customers/users' attention?Why do you think this will capture their attention?

What do these target customers' value? Why do you think they value these items?

2. Competitors

Who are the brand's competitors? Provide at least 3 competitors and tell why you selected each competitor.
Competitor 1:
Competitor 2:
Competitor 3:

What product category does the brand fit into?Why have you placed this brand into the product category that you did?

What frame of reference will customers use in making a choice to use/purchase this brand/service?What other brands/companies might customers compare this brand to?

3. USP (Unique Selling Proposition)

How is this brand/company better than its competitors? What is the brand's USP (Unique Selling Proposition? Why have you decided upon this particular USP?

Unique Selling Proposition: 

What is the brand's uniqueness? Why do you think this is a key uniqueness for this business?

What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?

What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW's positioning statement and motto. Discuss why you created the items that you did?
- BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
- BMW Motto: BMW is the ultimate driving machine.

Verified Expert

In the present task the company Sony has been taken. The target market and the strategies of attracting customers through media channel has been analysed. It has been related to other competitive companies. Finally, the attributes of being a major company in the market has been analysed successfully.

Reference no: EM131833797

Questions Cloud

Prepare a pamphlet to inform parents and caregivers : Prepare a pamphlet to inform parents and caregivers about environmental factors that can affect the health of infants.
Maturity level of project management practices : What are the different project management methodologies that can help increase the maturity level of project management practices?
Changes to imc strategy a company faces : A paper that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo, Microsoft, and others.
How well did problem solving and inquiry work to address : How well did problem solving and inquiry work to address the diverse needs of students with disabilities, that struggled, or that needed enrichment?
What would grab the customers attention and why : What product category does the brand fit into and Why have you placed this brand into the product category that you did
Is chi a good tool tool for managers : Is CHI a good tool tool for managers? Will it help them make better decisions? Why or why not?
Developing an anti-staining deodorant : Three minute pitch that Dr. Biel would make to his colleagues about the merits of his project and his belief that Nivea should invest
Create an affective assessment survey : Create an affective assessment survey (not to be confused with "effective) for your students to fill out anonymously.
How the different health issues can be addressed : How the different topics/health issues can be addressed through both professional health promotion and personal health promotion.

Reviews

inf1833797

4/6/2018 5:16:36 AM

I've included the rest of the attached files. 27127298_1Screenshot- Click here to view or submit Assignment 1 175 pts – 3.png 27127298_2Screenshot- Click here to view or submit Assignment 1 175 pts–.png 27127298_3Screenshot- https blackboard strayer edu.png

len1833797

1/27/2018 2:24:07 AM

Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand). I have included these in the attach files. Please follow the template and I have included the rubric for this assignment as well. There is a total of 6 attached files. Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard,Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd