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What would be the most appropriate marketing strategy

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Reference no: EM132213989 , Length: 1500 Words

Case - Abercrombie & Fitch: Expanding into the European Market

Question 1: What would be the most appropriate marketing strategy (segmentation, targeting, positing) for the A&F Brand in Europe?

Question 2: Is it preferable to standardise or adapt the product policy to the European market?

Question 3: The company has opted for a differentiated pricing policy between the USA and the European markets. What are the principal risks associated with this choice?

Question 4: Should the A&F brand stick to its exclusive distribution policy or extend its distribution channels in European countries?

Question 5: What elements must be taken into consideration when developing the communication policy designed for the European market?

Reference no: EM132213989

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