What works in the commercial and why

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Reference no: EM133278826

Appeals are used everyday in all advertisements. That seems like a strong statement. Lets look at the evidence. Excellent video on emotional appeals, how they are used, and where.

Video - Advertising and Propaganda Techniques

Question 1. Summarize the video in the assignment

Question 2. Watch one commercial and describe the commercial and list the emotional appeals in the commercial. Expand on your response.

Question 2. List the effectiveness, what works in the commercial and why, what the target audience is.

Reference no: EM133278826

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