What was the benefit to the business selling

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Movies and television are very important in our culture: as a pastime and as a glimpse into our culture. The placement of specific brands and products in movies has become a lucrative way for businesses to make money by selling the link between the movie or show and the product in the mind of the consumer.

Reflect on your favorite movie or television show from the past year. Watch the movie or episode again, and pay attention to product placement. In a short paper of 1-2 pages describe the products and how the movie or show used them. Was the placement obvious? How did it tie-in to the story? What was the benefit to the business selling the product and the movie or television show by placing this product?

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The paper is about the understanding the product placement which is highlighted in the paper. This papers also detail the placing a valuable brand in a movie and the pros and cons of it. This paper has been prepared in Microsoft office document.

Reference no: EM131634369

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