What was anne banks main research objective

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We will be using the Saxonville Sausage Case Study more than once. For this week, you need to develop and submit the answers to the following questions related to the 'Saxonville Sausage Company' Case Study. What was Anne Banks main research objective? Could you identify the Marketing Research Process steps in what she designed? What type of research did she use: qualitative (focus groups) or quantitative (questionnaries)? Do you consider that she used a good marketing research approach?

Reference no: EM132163240

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