What types of ads will be used for various campaigns

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Reference no: EM133791160

Assignment: Finance

Develop a social media plan for a brand to have an effective online presence that overcomes challenges and fills gaps that the brand is facing. The aim of this plan is to select a critical issue related to the business and work on a complete strategy to solve it along with other challenges that the business is facing.

Details:

Choose a brand of your choice, which you think has a gap in their social media strategy.

Identify the weaknesses and the strengths you believe are taking place and create a social media plan that focuses on building an effective social media and online presence, including the budget planning, target audience and content strategy.

Create a plan including the following detailed covered in the formatives and execute them using the digital marketing plan template (Excel), and on PowerPoint for the full strategy (target audience, content strategy, etc.)

I. Target Audience

II. List the types of content that you will include in the social media strategy

III. Social Media Channels selected

IV. List 6 activities to be launched during the year + Objectives

V. Split the yearly budget between the campaigns you want to launch throughout the year, on a clear excel file.

Part I: Content

1. Share a PowerPoint file including 6 main activities you will run throughout this year.

2. Define the type of content that you will use for 6 selected campaigns, and how do you think the content will service the goal of the campaign.

3. Create a post for one of the 6 campaigns selected, with an effective caption and relevant hashtags. Clarify how you are optimizing the content. Make sure to abide by the social media sizes

4. Upload the post created on the social platforms created (it is mandatory to have Facebook & Instagram at least) and share related screenshots in the PowerPoint presentation.

Part II: Paid Ads

1. Create an Ad strategy for the business. What types of ads will be used for various campaigns?

2. Define the end goal and the objective (s) used to achieve this goal.

3. Execute an Ad for the activity chosen and which you have created content for, while mentioning the objective(s), target audience, estimated reach, optimization techniques, and the creatives' type that you will be using for the campaign.

4. Create an ad using LinkedIn Campaign Manager. Define the objective (s) and target audience used to reach the right people, alongside the content used to deliver this campaign's message.

Project Presentation + Guidelines:

1. Include in the PowerPoint file a screenshot of the Excel file you worked on to prepare the budget plan and the campaigns that will run throughout the year.

2. The presentation should include screenshots from the social platforms and the ads manager showing the content share and the ads executed along with their details.

3. Situation Analysis, Product/Service Description, Pricing Strategy, Pricing Strategy

4. Target Audience/Segment, Marketing Objectives, Promotion Strategy, Distribution Strategy, Pricing Strategy

5. Implementation, Evaluation & Control.

Reference no: EM133791160

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