What type of market structure would this behavior likely

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Reference no: EM1319236

Q. Manufacturers often pay ‘slotting fees, ‘payments to retailers to provide their product prime shelf space. These fees range from $25,000 for one item in one store to $3 million dollars for a Chan of stores. An example is placing Doritos within a football display before Super Bowl Sunday.

a. In Illustrate what type of market structure would this behavior likely be prevalent?

b. Illustrate what does this behavior accomplish for the firm? Relate your answer to the observation to a typical supermarket stocks about 3000 products.

c. Demonstrate the likely long-term profit in this market structure.

d. Firms have complained to the FTC that this practice is unfair. Illustrate what is their likely argument?

e. Illustrate what is an argument on the other side of to present in d?

Reference no: EM1319236

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