Reference no: EM133843095

Strategy Presentation

Introduction

"In order for strategy to be effective, it has to be clearly communicated.
Everybody in the organization has to understand why we are doing what we're doing, and what they need to do in order to execute the strategy."

- Jack Welch -

Time to Shine! You've done the hard work to evaluate the playing field and competition. You've looked at seven potential strategic moves and assessed the pros and cons of each. Finally, you have arrived at the game-winning move that can help your company beat competitors, generate significant shareholder value and create a sustainable competitive advantage. All you need now is a "yes" from your CEO!

You know that one of the most important skills leaders must develop is the ability to sell their ideas. They need to understand their audience, craft their presentation appropriately, have poise, and communicate clearly. They also need to show their passion and demonstrate executive presence!

You know your CEO's time is valuable and you have only five minutes to "sell" your game-winning move and explain the key rationale. You will synthesize your previous executive briefs to create a succinct, well-organized presentation based on Jack's 5 slides and then present these during your five-minute slot.

The presentation is focused on selling the move and your rationale - and this probably means that some of the slides are going to be more important than others. Your CEO wants you to touch on each slide during the 5-minute presentation but doesn't mind if you spend only a brief amount of time on some slides and more time on others.

You have a great game-winning move. You have been perfecting your executive presence. You have confidence. You are ready to impress!

Instructions
Distill the work you have done in Assignments 1 and 2 to create a 5-slide strategy deck. This is explained in Chapter 11 of Winning and is also included in summary form below.

Be aware that information needed for some of Jack's questions would be available to a company's strategy team leader but may not be in the public domain for our use. Therefore, your content in each slide will primarily be derived from your research for your first two assignments. This may mean that you focus on answering some of Jack's questions, but perhaps not all of them. Place Your Order Now!

You should approach your presentation from a senior executive perspective, with your intended audience being the CEO of the company. Your presentation should be both informative and inspirational. Your goal is to persuade the CEO to support your strategic plan.

You should assume that the CEO has already read your two executive briefs. However, you are unsure whether there is support or skepticism for of your game-winning move. Thus, you need to focus on "selling your strategy" and not just regurgitating your first two assignments. Your CEO will be compelled by an enthusiastic presentation that explains why your game-winning move is the right one, but that also presents a balanced, cogent understanding of the risks involved.