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What theories have been used in peer-reviewed research

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Reference no: EM132113036

Question 1. Analyze peer-reviewed articles related to emotion-based persuasive advertising and content analysis.

2. Write a 1,050- to 1,400-word paper by addressing the following:

• What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages?

• What has peer-reviewed research revealed about the implications of emotion-based persuasive messages?

• What type of research methods have been used in peer-reviewed research related to emotion-based persuasive advertising? Why do you believe these research methods were chosen?

• What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?

• Where did your team members agree and disagree on coding and analysis, and why?

• What final conclusions and implications would you draw about your content analysis findings?

• What additional specific research questions and hypotheses might you propose to uncover what you do not know about emotion-based persuasive messages in online advertising?

3. Reference at least three peer-reviewed sources in your research for this assignment.

Present the results of your research to the following requirements: 10 x 5 x 10 (No more than 10 Microsoft® PowerPoint® slides, with no more than five lines per slide and 10 words per line). This also includes a summary slide.

• For Online and Directed Study students, these are Microsoft® PowerPoint® presentations with notes.

Format your assignment and all sources according to appropriate course-level APA guidelines.

Reference no: EM132113036

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