Essay Quality Length and style is adequate 1 Average quality 2 Good paragraphing, interesting writing style, Good detailed discussions 3 Excellent Written work, Evidence of comprehensive understanding 4 Referencing (in-text and listed at end) Significant errors OR Inadequate literature 1 Only minor errors OR Just adequate 2 No error and good foundation literature 3 Outstanding effort, Excellent literature, without any errors 4 Remember that late submissions attract penalties at the rate of 5% per day, unless prior approval (for medical reason) was obtained. TOTAL /20 HI6006 Assessment 1 Marking Guide

Ensure your Student Number and Name appears on the Cover Sheet. Your final submission is due Friday of week 5 at midnight. Criteria Marks Discussion of Strategy Tools (any 4) Not Evident Basic, correct Mention Evidence of Understanding Evidence of Ability to Apply PESTEL 0 1 2 3 Five Forces 0 1 2 3 PROFIT (may include VRHN) 0 1 2 3 SWOT (may include CIA) 0 1 2 3 Generic Strategies 0 1 2 3 Ansoff’s Model 0 1 2 3 Ghemawat’s AAA Model 0 1 2 3