What strategies or suggestions would you pursue

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Please read the attached article (and view the embedded video), "How Big Business Got Brazil Hooked on Junk Food." As you read the article, think about the different functional areas, sub-sets or perspectives of international business that are addressed in the article. We know, for example, that the article can be read from the perspective of healthcare. That said, think more broadly. What topics related to international business are mentioned in the article?

In addition to the above prompt, put yourself in the shoes of the CEO of Nestlé. What strategies or suggestions would you pursue in order to ensure sustainable (long-term) success for Nestléin Brazil?

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Reference no: EM132533891

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