What strategies or rational might people use to reduce

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Question: Cognitive dissonance theory maintains that people experience dissonance when they act in away that contradicts their self-concepts or values and that they will be motivated to reduce this dissonance. For example, consider the large number of people who continue to smoke and eat junk food, even though they know this is likely to cause them to die at an earlier age. According to cognitive dissonance theory, what strategies or rational might people use to reduce the dissonance they experience when engaging in these behaviors? Provide an example to highlight your points.

Reference no: EM133278762

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