What story you want to communicate and share with audience

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Reference no: EM133195236 , Length: 2 pages.

Discussion Post: Social Science Assessment

Some ideas for how to use this platform or new tool strategically for a business include using promotional videos, contests or sweepstakes, behind-the-scenes footage, selfies, unveiling of new products or campaigns, exclusive content from events, and introduction to team members or special guests.

Task

1. Introduction to tool or platform ( Who started this app or tool, statistics of users and number of active users on the app, how it's been used, prominent campaigns and brands using the app, etc.). Make sure to cite references to these figures.

2. Overview of your company. Is it using this platform or tool? Is there a rationale for your company to be on this platform or use this tool? Why or why not?

3. Key audiences (Who are you targeting?). Demographic and psychographic insights are key to point out here for this particular audience.

4. Strategic mindset (key motivational points, interests, trends, and issues you would want to know about your audience members - what are they thinking right now, and what do we want them to think or do after this campaign [call-to-action steps]?). What is the story you want to communicate and share with this audience?

5. Objectives (what is the overall objective to accomplish with this initiative?).

6. Strategies (how are we going to accomplish our objectives, and with what resources and communication tools or tactics?). Make sure to have at least three strategies with two tactics.

Reference no: EM133195236

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