What specific strategy do you think communication management

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Reference no: EM133849822

Assignment

Below you will find the summary, analysis, and three questions for the article Re-fuelling the talent tank by Moreno, Tench, and Okay (2017). I look forward to reading and discussing your responses!

Moreno, Tench, and Okay (2017) conduct a qualitative study to explore the deficiencies and future learning needs of communication management professionals in Europe. They identify critical gaps in strategic communication skills, digital literacy, and data analytics capabilities. The authors argue that as the communication landscape evolves, professionals must adapt their skill sets to meet these challenges (Kim, 2016). Interviews conducted with professionals reveal a consensus that many feel unprepared for the demands posed by digital transformation.
The study emphasizes the need for lifelong learning initiatives and collaboration between educational institutions and industry stakeholders to address these deficiencies. By fostering continuous professional development, communication professionals can better navigate the changing landscape.

The findings of Moreno et al. (2017) highlight the urgent need for a skills revolution in communication management. Their qualitative approach provides in-depth insights into professionals' experiences, illustrating their concerns regarding current training inadequacies. The emphasis on digital skills is particularly relevant, as technology continues to reshape communication practices.

Moreover, the authors' call for lifelong learning aligns with contemporary workforce trends, where adaptability and continuous skill development are crucial (Doyle & Lee, 2016). Their recommendations for collaborative training initiatives between educational institutions and industry present a viable pathway for addressing the identified gaps. This collaborative approach not only enhances professional competencies but also fosters a more responsive workforce, capable of meeting evolving industry demands.

References

1. Moreno, Á., Tench, R., & Okay, A. (2017). Re-fuelling the talent tank. A qualitative study of key deficiencies, future needs, and life-long learning needs of communication management professionals in Europe. Communication & Society, 30(3), 109-127.

2. Kim, S. (2016). Strategic predisposition in communication management: Understanding organizational propensity towards bridging strategy, 20(3), 240-258.

3. Doyle, E, & Lee, Y. (2016). Context, context, context: Priming theory and attitudes towards corporations in social media. Public Relations Review, 42(5), 928-936.

Task

A. What specific strategies do you think communication management professionals can adopt to address the identified skills gaps in their current practice?

B. How might educational institutions adjust their curricula to better prepare future communication professionals for the evolving demands of the industry?

Reference no: EM133849822

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