What specific demographic is being targeted

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Reference no: EM133485259

Problem I. What company/organization is the marketing campaign for?

Problem II. Analyze how the rhetorical appeals are used in the story:

Problem 1. What elements demonstrate ethos (how do they establish credibility? Does their brand appear trustworthy? Are there scientists/professionals/famous actors that enhance credibility?) Give specific examples.

Problem 2. What elements demonstrate logos (does the story make sense? do they present compelling facts/ideas to persuade you to buy their product?) Give specific examples.

Problem 3. What elements demonstrate pathos (emotions, music, cute/beautiful/charming characteristics, compelling storyline)? Give specific examples.

Problem III. Answer the following questions about the target audience:

Problem 1. What specific demographic is being targeted? (Don't just write that this ad is for everyone. Which is/are the most obvious demographic(s)?

Problem 2. List the elements that are used to target that/those demographic(s) -think age, objects, music, activities, setting, etc...

Problem 3. Is the story aligning with cultural ideas or events? Describe and give specific examples.

Problem IV. Does it feature a business story, a personal story, a consumer story, or a product story? Explain your answer.

Problem V. How does this story connect with and/or inspire its target audience(s)? Be specific and provide examples.

Reference no: EM133485259

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