What responsibility do marketers have to reset the balance

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Reference no: EM133731733

Question: Cultural gatekeepers in Hollywood have been criticized for decades for failing to accurately represent society in their films: "white-washing" is the term used to describe the overrepresentation of white actors in roles that should be filled by people of color-especially films in a historical context.

Explore the work of Dylan Marrow in his blog titled "Every Single WordLinks to an external site.", which represents a curation of Hollywood films carefully edited down to only the speaking lines of people of color (non-white actors).

For your written assignment this week, please write an essay that discusses what impact Hollywood films have on informing culture and influence marketing? Be sure to address the following:

Why should this form of under/over-representation be a concern for marketers?

What responsibility do marketers have to reset the balance?

Reference no: EM133731733

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